Ordering on-demand booze is about to get easier

Fortune

Investors are getting pumped about selling booze on-demand.

Drizly Inc., one of the biggest players in the market for online alcohol ordering, announced a $13 million funding round on Monday. The Boston-based company lets customers order booze online, or via a smartphone app, with the promise that it will be delivered within the hour. Drizly told The Wall Street Journal that the investment comes with a valuation of about $40 million.

Founded two years ago, Drizly partners with wine, beer and liquor retailers looking to expand their geographical reach while still managing to comply with local alcohol sales and delivery laws. The company currently serves 15 markets—including Chicago, Los Angeles, New York City and Washington, D.C. — though Drizly plans to use the new influx of funds to bring that total to 30 markets, while doubling its staff to 80 people, by the end of 2016.

“‘We’re in an industry…

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